Marketing Advice Posts

Today, I want to tell you the story of how I solved a design problem and changed a business’ tagline in the process. A few years ago, I completed this billboard project for a local business. Their existing tagline was, “Where realty means reliability… and results.” I wanted to create an impactful billboard, and using a […]

Recently, this website was redesigned and let me tell ya – it was a fun experience. I spent about 6 months slowly redesigning this website (off and on). The old website was designed in early 2009 and it was definitely showing it’s age. This is only the first redesign of our website — probably because […]

I thought I would share some of my thoughts on the web design trends I’m seeing for the coming year. They focus purely on optimizing websites for mobile viewing. This is because it’s a huge shift that is already happening and is going to continue to happen even more in 2013. Mobile first An estimated […]

1. Create social objects. A social object, to me, is something that communicates an idea quickly. Whether it’s a short sentence, a photo, a video or anything else you can think of. The point of a social object is that the idea is so awesome that people want to share it. 2. Make ’em feel […]

This printed mailer was recently sent out to residents of Knox County (up here in Northeast Missouri). It measures 8.5 x 11 inches and was mailed flat. Talk about massive impact! I hope the size, message and layout are the perfect combination to get people to the grand opening on April 14! The branding was […]

It seems that Google Local Business Listing has fallen under the radar, at least in my sphere of influence. So I wanted to share some advice to anyone who runs a small business or provides a marketable service. What is it? Google Local Business Listing is a way to get your business on Google Maps […]

A while back, we had the idea to create a short ad that would showcase a few completed websites and have a quick call to action at the end. Here’s a quick tip if you own a business or provide a service: when advertising your business, always assume we know nothing about it and try […]