A few months ago we were asked to help create a brand presence for the community center being built in Edina, MO. I was thrilled to help out and see what I could bring to the table.

In our first meeting, we began brainstorming ideas for what the logo should portray. The most important question that we tackled was to come up with some adjectives to describe what the community center is all about. The thing that really made our light bulbs turn on was the phrase ‘center of the community’ and ‘coming together’. The key here was to keep talking and honing in on what this community center is all about.