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Jan 11 2012

2011 Year in Review

Annual Review, Awesome Clients
Written by Stephen | No Comments »

2011 was a great year for Creative Improv in many ways. We connected with so many folks to complete some awesome projects. We also grew our business thanks to you: our friends, fans and clients. Without further ado, here is what Creative Improv was up to in 2011:

  • We created 5 logos
  • We created 10 websites
  • We created 7 HTML emails
  • We created 1 motion graphics piece (featured at a large trade show)
  • We grew Creative Improv by 18% this year (and 48% from our first year in business)
  • We connected with 24 clients on projects big and small

If you are reading this, THANK YOU. I mean it.

Thank you to the people who ‘like’ us on facebook. Thank you to the 24+ folks who contacted us this year to partner with us on a creative project. Thank you for taking an interest in what Michael and I are up to at Creative Improv.

Thanks and Happy New Year!

Dec 19 2011

Logo for community center

Awesome Clients, Logo Design
Written by Stephen | No Comments »

A few months ago we were asked to help create a brand presence for the community center being built in Edina, MO. I was thrilled to help out and see what I could bring to the table.

In our first meeting, we began brainstorming ideas for what the logo should portray. The most important question that we tackled was to come up with some adjectives to describe what the community center is all about. The thing that really made our light bulbs turn on was the phrase ‘center of the community’ and ‘coming together’. The key here was to keep talking and honing in on what this community center is all about.

Dec 13 2011

Honing your elevator pitch

Marketing Advice
Written by Stephen | 1 Comment »

A while back, we had the idea to create a short ad that would showcase a few completed websites and have a quick call to action at the end. Here’s a quick tip if you own a business or provide a service: when advertising your business, always assume we know nothing about it and try to tell us what it’s about in less than 30 seconds. This is called your ‘elevator pitch’.

Here’s an example: I’m sometimes amazed when folks that I know well don’t know much about what Creative Improv is or what we do (of course, on the flip-side, I’m sometimes blown away that people know everything about Creative Improv). Always sharing your ‘story’ via social media, in conversation, etc will ensure that your friends know exactly what you and your business are all about.

Dec 10 2011

Our newest website project goes live!

Awesome Clients, Graphic Design, Logo Design, Social Media, Website Design
Written by Stephen | No Comments »

Craig Allen asked us to develop a new logo, stationery set and website for his social media marketing business. The website is concisely one-page and features custom features throughout. This project included a brand new logo and color palette that were integrated through the web and stationery.